Automotive AI Council
The UK's first private advisory body for automotive artificial intelligence.15 senior leaders. Quarterly roundtables. Invitation only.
REQUEST INVITATIONThe Problem
AI is coming to automotive retail whether dealers are ready or not.
Salesforce just launched Agentforce — AI agents that handle sales, service, and customer inquiries without human intervention. CDK, Reynolds, and Keyloop are all building AI into their platforms.
But no one is asking dealers what they actually need.
Tech vendors push features. Consultants charge £10,000 for PowerPoint presentations. Conferences sell hope, not strategy.
No one is building AI with the people who run dealerships.
What is the AAIC?
The Automotive AI Council is a private advisory body of 15 senior dealership leaders.
We meet quarterly (in-person and virtual) to:
- —Discuss what AI actually works in automotive retail
- —Share real case studies (successes and failures)
- —Shape the future of AI tools for dealerships
- —Get early access to new AI technologies before they're public
This is not a course. This is not a mastermind. This is not a sales pitch.
This is a small group of people who run dealerships, working together to figure out how AI fits into the business — before vendors force it on us.
Insights
December 2025
The Truth About AAIC
Every MD we've engaged with over the past three years poses the same questions about AI. Here's why AAIC exists.
Who It's For
This is for you if:
- You're a Managing Director, General Manager, or Group Director
- You're curious about AI but skeptical of vendor hype
- You want to stay ahead of technology trends
- You value peer insights over consultant PowerPoints
This is not for you if:
- You're looking for a sales opportunity
- You want someone to "do AI for you"
- You're not willing to share learnings with the group
- You can't commit to quarterly meetings
What Members Receive
Quarterly Roundtables
In-person sessions in Central London (virtual option available). Structured agendas, real conversations, no slide decks.
Exclusive Research
Members-only reports on AI implementation, ROI analysis, and vendor comparisons. Published quarterly.
Early Access
Test new AI tools before public launch. Direct access to founders. Influence product roadmaps.
Case Studies
See what's working at other dealerships. Real numbers, actual P&L impact, implementation timelines.
Private Network
WhatsApp group with 15 senior leaders. Direct access to peers facing the same challenges.
No Vendor Pitches
Zero sales presentations. Tech companies appear for Q&A only, vetted by the council.
EARLY INTEREST
Applications received from MDs and GMs at dealership groups ranging from 3 to 42 sites
Brands represented: Honda, Audi, Mercedes-Benz, Volkswagen, Land Rover
The Process
You Apply
Complete the application form below. Tell us about your role, your dealership, and why you're interested in AI.
We Review
Every application is personally reviewed. We're looking for senior leaders who are curious, skeptical, and willing to share.
15-Minute Call
If it looks like a fit, we'll schedule a brief conversation. No pitch, just a discussion about what you're trying to solve.
You're In
If both sides feel good, you're invited to join. First meeting: February 2026 in Central London.
Request an Invitation
Limited to 15 founding members.
Annual membership: £500 (waived for founding members)
Who's Running This?
Aryan Samnani, Founder of Harzand
I started Harzand while working at Norton Way Honda, one of the UK's leading Honda dealerships. I've spent the last 18 months building AI voice assistants specifically for automotive retail — not because I read industry reports, but because I've seen firsthand what dealers actually need.
Before launching Harzand, I worked across sales, service, and operations. I've sat in the dealership. I've taken the calls. I understand the margin pressure, the staffing challenges, and the vendor fatigue.
I started the AAIC because I kept having the same conversation with senior leaders:
"AI sounds interesting, but I don't trust vendors. And I don't know who to ask."
This council isn't another networking group. It's a private forum where MDs and GMs can speak candidly about what's working, what isn't, and where AI actually adds value — away from vendor sales pitches and consultant presentations.
If you're ready for that conversation, apply above.
Ready to Join?
15 founding member seats available.
Annual membership: £500 (waived for founding members)
Applications close when full.